The Impact of Analogic, Digital and Hybrid Representations in the Ideation Phase of an Artifact Design

Abstract

The present study focuses on the understanding of the relationship effect between analogical and digital representation forms upon the reflective act and consequently with the creative result in product design. The action field is characterized by the operative constituents of the design process. Within three decades, we watched the influence of the digital age on project practice [1] without new procedures about the way which was integrate in design project curricula, but the reality is that technologies are developing fast. Based on this paradigm, we need to restructure the project habits, using new semantics to describe and materialize our concepts. The starting question is: are we articulating and using better the representation tools in the ideation phase of design project? With this research, we seek to quantify the semantics reflection process, using the synergistic of analogical and digital modelling, to create best creative results.