Please use this identifier to cite or link to this item:
https://sc1ence.europeia.pt/handle/20.500.12275/393
Title: | Leveraging customer value through co-creative experiences: a look into hotel businesses | Other Titles: | Aproveitando o valor do cliente através de experiências co-criativas: Um olhar sobre as empresas hoteleiras | Authors: | Ana Cláudia Campos Ana Sofia Almeida |
Keywords: | Active participation; Co-creation; Co-creative experience; Hotel | Issue Date: | 2020 | Publisher: | University of Aveiro | Source: | Almeida, S., & Campos, A. C. (2020). Leveraging customer value through co-creative experiences: a look into hotel businesses. Revista Turismo & Desenvolvimento, (33), 137-150. | Journal: | Journal of Tourism and Development | Abstract: | The co-creation paradigm advocates businesses to focus on customers' skills and resourcein order to create value. The co-creative experience emerges in this context as an opportunity for thcustomer to actively participate in the creation of personalized value. Customer co-creation is addressein this study through the analysis of the propositions of co-creative experiences facilitated by three hoteoperating in Portugal. Results from this research bring insights that help similar businesses to strengthetheir orientation towards co-creation. | URI: | https://sc1ence.europeia.pt/handle/20.500.12275/393 | DOI: | 10.34624/rtd.v0i33.20417 |
Appears in Collections: | FTH |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Leveraging customer value through co-creative experiences.pdf | 355.58 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.